THE TOTALLY EMPIRACLE, OBJECTIVELY RELIABLE NHL FRANCHISE LIKEABILITY SCALE

It’s July. The draft is over. The “free-agent frenzy” *shudder* is over. The playoffs…(checks internet)…appear to be over. That means we’re as far from meaningful hockey as a person can be. Which gives me a little bit of breathing room to run as spurious an article as I can think of.

How LIKEABLE are the Sens, anyway? I mean, but really. I like them. You probably like them. But how about relative to other teams? Is that not the true barometer for likeability—comparing oneself to one’s peers in a way that undermines one’s confidence? I think so.

So here, in ascending order, are the 30 NHL teams in terms of likeability.

The Horrible Stinkers

30: Toronto Maple Leafs

Huge surprise, I know. This isn’t (just) Sens-fan bile. They’re a terrible team who are totally undeserving of the love they receive and whose overlords throw money around to the degree that should they ever win a Cup it should come with an asterisk. They got a little more likeable sans-Kessel, but the brand and market are so unlikeable that it transcends the actual makeup of the team. All these guys need to do to be the least likeable team in hockey (maybe even pro sports) is to put on that uniform and dominate the media regardless of performance. Leafs suck.

29: Philadelphia Flyers

I guess you could argue that these guys being unlikeable means that they’ve achieved their goal. They want you to hate them. Well, mission accomplished. Even their fans hate them because of how often they make laughably bad decisions in an attempt to recapture a glory that never existed. These guys are what you end up with when you take a “team identity” and privilege it over every rational metric for team building.

28: Montreal Canadiens

This might be an example of an otherwise only mildly obnoxious team and brand being dragged down by the most obnoxious fan base in hockey. Toronto is in a hysterical panic all the time. Montreal is trying to explain the meaning of the universe outside a bar and won’t stop dominating the conversation even though people are shooting looks at one another behind its back. Plus Brendan Gallagher.

27: Boston Bruins

See Flyers, Philadelphia. Totally willing to trade immensely talented players in an attempt to get “Bruins tough.” Also completely have Ottawa’s number. Saved from a bottom three finish because it’s a nice uniform and it wasn’t Chara’s fault Ottawa didn’t re-sign him. And Bobby Orr. Points detracted for Don Cherry.

26: Florida Panthers

Because you forgot they existed until now. Only exist because they’re attached to a shopping mall with valuable parking real estate. Elevated a bit by Luongo, who seems like a genuinely nice and funny guy.

25: Anaheim Ducks

Built like Philly, except with skill. Perry is immensely hateable…and awesome. Obvious deduction of likeability points for Things that Happened in 2007 That Shall Not Be Articulated Here. Stupid name for a stupid team. Product of capitalism synergy lifesuck peak oil go to hell.

24: San Jose Sharks

They have what seems like 6-7 really great players and have never scared anyone. They’re entering their desperate, “it’s all about identity!” panicky, scrambling-for-answers-before-the-window shuts mode, AKA Ottawa Senators 2008-2013.

23: Vancouver

Mediocre team with Toronto-lite hysterical market that employs Alex Burrows and once employed Matt Cooke. Fans burned down the town once, which is Montreal’s dick move.

22: New Jersey Devils

It takes a special kind of team to not just be uninteresting, but to actually ruin hockey for everyone else through their very style of play. Wasn’t even a particular coach that did it. Boring hockey is who they are.

21: Edmonton Oilers

An embarrassment for the sport. Yeah, those dynasties were awesome, but present day Gretzky is like the king of a minor country if he lost a bet and could only wear golf shirts for the rest of his life. Even has his own clothing line is mostly golf shirts. Institutional cronyism on skates.

20: Calgary Flames.

Hired Brian Burke. Hired Bob Hartley. Saved from lower finish because of (lingering) association with Jerome Iginla, Nicest Man in Dodge.

The Slightly Stinky Middle

19: Carolina Hurricanes

I could not generate an interest in this team if I had a gun to my head and had to name six players on their roster to prevent my own murder. Bad team that overspends to be bad, bad uniforms, obnoxious colors, flukiest bunch of flukes that ever fluked. Won a Cup, lessening the value of the Cup.

18: Tampa Bay Lightning

See Hurricanes, Carolina, except with the added detriment of having more money than god. Do gain some points by virtue of Stamkos being awesome and cool and Yzerman being awesome and cool if over-valorized for his GM work because he spends like a drunken sailor.

17: Pittsburgh Penguins

Points added for Lemieux, uniform with skating penguin on it. Points deducted for winning generational lottery, inventing the modern tank model, Matt Cooke’s career.

16: New York Rangers

They have the unfair advantage of being located in the best place on earth. But points added because every weekend I’ve spent in New York has been one of the best weekends of my life. Henrik is Handsome. Sean Avery was annoying but in a sort of innovative way?

15: Dallas Stars

Brett Hull: amazing hockey player who sort of lowers the tone…of America. Players only want to play there because it’s in a state full of insane anti-tax libertarian Tommy Lee Joneses so they get to keep all of their millions at the expense of schools and art and stuff.

14: Winnipeg Jets

Feel good story about getting their team back followed inexorably by realization they were the Atlanta Thrashers except in Winnipeg. All of these years later STILL not using classic Jets logo, which is a crime.

13: Los Angeles Kings

Good team playing modern style. Coach seems to hate life itself, but in a ha-ha way. Come back against crazy odds (except this year). I don’t know, I’ve got nothing against the Kings.

12: Arizona Coyotes

They’re boring and I don’t care about them and I’m seriously sick of reading about their financial problems, but Antoine Vermette is, what, a top five most likeable guy in the league? And he went back there after winning a Cup with Chicago? I’m rooting for them, if only because I’m rooting for him.

11: Washington Capitals

They’re sorta due for some vintage love. Never quite a bad team, never quite a threat. One of these days they’re going to go on an insane run, and I get the sneaking suspicion that most of us will be closet Cap fans. That might be a bit strong. We won’t actively be rooting against them to lose in the first round again.

10: Colorado Avalanche

Roy leaves Montreal, wins Cup in Colorado, cements Colorado at #10 on this list. Joe Sakic.

The Teams with Hardly Any Stink 

9: New York Islanders

Former embarrassment of the league turns into seriously fun team to watch. Dynasty memories. Moving to Brooklyn (which…I don’t know, could seriously impact their place in these standings one way or another…). Jack Capuano’s hair is so, so bad. He looks like fat Def Leppard.

8: Ottawa Senators

Probably higher than what other people would rate them, but come on! Hamburglar! Poor ass team wins over cynical city hearts on miracle run! Loses points for every single iteration of their uniform ever and Eugene Melnyk, but Erik Karlsson is an angel sharing mana from heaven through a diamond trumpet.

7: Minnesota Wild

People can love or hate that high-concept puma headed logo, but this is a hockey crazy state that, for me, sorta exemplifies what you want the sport to be. They sort of suck and have a GM who rails against player salaries and then pays out $200 million for two players. But it’s not like they’re unique in that.

6: Buffalo Sabres

They were one of my least favorite teams as recently as 3-4 years ago. They employed guys like Steve Ott. Their uniforms are awful. They’re an embarrassment to the league most nights. But being the #1 underdog goes a long way in my books, and they were one of the historically worst teams in league last year. Imagine poor old Matt Moulson having to actually put on skates and do that night after night. And the good people of Buffalo have suffered – oh lord have they suffered. So I hope this #6 spot on an Ottawa Senators blog wipes away all of that indignation, which I’m sure it does.

5: St. Louis Blues

Sort of so unremarkable that you forget they keep demolishing the regular season and have some killer players on their team. Classy uniform. On the verge of becoming the San Jose Sharks by overcompensating for never winning, but for now I like them. Which according to this scale, makes them likeable!

4: Nashville Predators

Play prototypical moneypuck hockey. Them against the world, since nobody cares about them. Philly tried to push them around with the Weber offer sheet and they matched. Speaking of which: Second best defenceman in the league. Guitar strings running through the numbers on the uni. Points deducted for Mike Ribeiro.

3: Chicago Blackhawks

Toews. Kane. Modern dynasty. Nobody unlikeable on them (maybe Bollig?). Hossa. Keep having to lose the lineup for cap considerations; keep being good. The rare original six team that isn’t totally drunk on its own history, mostly because they don’t have to resort to history. They’re good right now.

2: Columbus Blue Jackets

Loveable losers and misfit toys who take it in the teeth over and over. The market loves them. The team loves the market. There’s not a person alive who would hate for the Jackets to go on a nice long playoff win streak. Giant fever-dream bee or wasp or something in Civil War uniform for a mascot. That is, when it isn’t a cannon that looks like genitals.

1: Detroit Red Wings

Sigh. It’s like this was destined. Nobody hates the Wings. Maybe Colorado fans, but even they respect the Wings. They’ve got everything: fun players to watch, great vets to admire, a winning history, a smart system, beautiful uniforms, and a city that needs good news. Nobody hates the Wings, and in this league, that’s the same as loving them.

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