Hearing is Believing

There are plenty of valid theories on why the Sens have fallen flat since returning to action after the All-Star break. Not enough scoring punch, average goaltending, coaching failures, management issues, and of course, the generously porous defense. The Sens blockbuster trade with the Leafs for defenseman Dion Phaneuf has not yet brought a win.

But the true culprit of this slump has been ignored: Julia Robillard has forsaken us.[1]

Since February 2 (the date of the first Sens game post-ASG break), when a new Robillard Hearing Centres commercial that did not feature Julia aired, the Sens are 2-4. Ottawa surrendered 6 goals against Pittsburgh, was blown out by the hapless Oilers, mustered nothing against the Red Wings Petr Mrazek, and fell behind Colorado 3-0 before attempting a failed comeback last night. Yes, the Sens blew out Tampa and the Leafs since the ad aired, but even in these trying times, there are rules and Julia wouldn’t let us lose to teams wearing blue and white.

It seems like only yesterday[2] that we were celebrating the opening of the new Perth showroom with the Robillard clan. It marked the pinnacle achievement of Robillard ads. As the commercial explores the benefits of the new location, Julia, a mainstay in these ads is nowhere to be scene, until she triumphantly returns to close the commercial while confirming the worst-kept secret in capital region advertising: Julia is a diehard Sens fan. Resplendent in a Sens heritage jersey dress, she rightfully ascended to Sens celebrity royalty along with Anne Murray, Rihanna, and Zayn Malik (sorry not sorry Matt Perry).

Think how far we’d come: it was only a few short years ago we were being asked during play stoppages and intermission breaks the non-rhetorical question “do you like pizza?” as if the answer could possibly be anything other than “I like pizza”. Now, we had Julia proudly declaring her Sens fandom. Hearing truly was believing.

And yet there were signs of trouble. That glorious heritage dress ad featured the least screen time for Julia in an ad to that point. It was as if she was preparing us for the new, terrible reality we now find ourselves in. It’s not that the new ad is bad. On the contrary, the new ad features a Robillard customer telling viewers how Robillard products have changed his life. Hearing definitely is believing in this ad. It’s just without an appearance from their spokesperson, it’s nowhere near the same experience. Collectively, Sens fans are waiting for Julia’s return. We know in our hearts things won’t turn around for the team until she does.

Help us, Julia Robillard, you’re our only hope.


[1] If there’s a reason she’s no longer appearing in ads, we’re sorry Julia and the WTYKY gang is thinking of you.

[2] It was last month

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